Max Fondle: “There has been some talk of people saying “fondle” may be perceived as dirty or sexual or have a negative vibe but my answer to them is to refer to any dictionary and under the word “fondle” they will see it means to caress gently. The slogan “Private Practice” has also been questioned by the mindset of some saying it refers to various derogatory ideas but it means that Fondle is a private company and fashion is what we practice, therefore a “private practice”. The fact that our logo is a “swallow”, well what can I say . . . I like birds ; )”